How to Ensure Gold Purity Ahead of Akshaya Tritiya: A Guide for Consumers
As Akshaya Tritiya approaches, traders are anticipating a surge in gold sales across Kerala despite the rising prices of the yellow metal. With consumers expected to make significant investments, it is crucial to remain vigilant against purchasing low-quality or gold-plated jewelry. Ensuring the authenticity of gold is a vital step for every buyer, and experts have highlighted several key practices to protect consumers from fraudulent transactions.
The most reliable indicator of gold quality is the Bureau of Indian Standards (BIS) hallmark, represented by a small triangular logo. This mark indicates that the gold has been officially certified for purity. In addition, the Hallmark Unique Identification (HUID) number—a six-digit alphanumeric code—is becoming the most critical marker for jewelry.
Consumers are encouraged to utilize the government’s official ‘BIS Care’ app to verify their purchases in real-time. By entering the HUID code into the app, buyers can confirm the jeweler’s registration, the details of the Assaying and Hallmarking Centre (AHC), the hallmark date, and the stated purity of the item. It is essential to cross-check these digital details with the information on the jewelry tag. If there is a discrepancy between the app’s data and the claims made by the jeweler, consumers should immediately refrain from completing the purchase.
For further peace of mind, buyers can request a ‘karat meter’ test at the showroom. Most modern jewelry stores are equipped with X-ray fluorescence (XRF) machines that scan the metal’s surface without causing damage, providing precise details on the composition of gold, silver, and copper. Conducting this test before finalizing payment is highly recommended.
Additionally, a basic magnet test can serve as a preliminary check, as pure gold is non-magnetic. If jewelry is attracted to a magnet, it likely contains significant amounts of base metals like iron, nickel, or cobalt. Finally, always insist on a detailed tax invoice. A valid bill should include the HUID number, the purity and weight in grams and karats, the current market price of gold, and a clear breakdown of making charges and applicable taxes (GST). By following these precautionary steps, consumers can ensure they receive genuine gold and avoid being deceived during their Akshaya Tritiya purchases.